We offer diverse techniques and methodologies for your market research projects in Spain, US Hispanic market and Latin America (Argentina, Peru, Chile, Bolivia, Mexico, Colombia, Ecuador, Paraguay).
- QUALITATIVE MARKET RESEARCH
In-depth interviews; Focus Groups, Mini Groups / Triads / Duos; Online interviews and groups; Moderated usability sessions, Unmoderated usability sessions; Forum / Bulletin Boards; Online communities; In-home visits; Shop-along; Video diaries; Vox pops, And others.
- QUANTITATIVE MARKET RESEARCH
Online methodologies; CATI interviews; CAWI interviews; WAPI / PAPI interviews; Mystery shopping; Hall tests; POS interviews; And others.
- CONSULTANCY AND RESEARCH
Business development; Marketing & commercial strategy; Market penetration; Customer acquisition; Marketing materials; Competitive Intelligence; Market research about different sectors, competitors, consumers, legal aspects, prices.
- USER EXPERIENCE – UX RESEARCH
Usability testing, Heuristic evaluation.