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Interesting Facts and Figures About Women in Spain

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Today is the International Women´s Day (IWD) and from “Spain Market Research” we want to celebrate it. We would like to share the long way that Spanish women faced during the last century and some achievements that they have reached recently.

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Social Media Usage in Spain: Trends and Tendencies for 2016

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Nowadays, social media is omnipresent. Customers rarely part with their smartphone and are continuously connected to their social networks. Moreover, businesses join multiple social networks in order to connect with their customers. In this article, Spain Market Research look at how and why customers use social media in Spain.  We research at why would a customer interact with a brand on social media. We compare data from 2014 with data from 2015.

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Interesting facts and figures about Spanish culture and customs

Do you need help understanding Spanish customers?
We live in a big planet with different cultures, languages, customs, history, etc. Every country is different, unique and special. So from Spain Market Research we would like to give some interesting information about Spanish customers:

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Market Research Trends for 2016

Market research trends 2016

When a new year comes, everybody likes to look for trends about different themes: fashion, technology, science, art, food, sports, music, etc… From Spain Market Research, we were curious to see which are the “Market Research trends for 2016”, and after a small research I found out a very interesting article. I hope you enjoy it.

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The Top 10 Reasons To Do Business in Spain

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From Spain Market Research we would love to show you the top 10 reason to do business in Spain.

  1. Spain has one of the most attractive domestic markets in Europe, with 46 million potential consumers.
  2. In addition, 60 million tourists visit the country every year.
  3. Spain is the world’s 13th largest economy in terms of GDP and 5th largest in the European Union.

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New Tools Democratizing Data Analysis & Visualization

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Today it’s possible to find many tools that can help the most inexperienced user quickly begin doing sophisticated analysis and produce great visualizations from many different types of data. The democratization of data exploration is well underway, and from Spain Market Research we can give you a small overview.

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Mobile Market Research: 10 Key Facts for Researchers

Mobile is increasingly important in Market Research. There is a very interesting article that pulled together some key facts on global mobile usage in March 2014. And from Spain Market Research we want to give you a small overview:
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10 Predictions About The Future Of The Market Research Industry In The Digital Age

market researchHere are the 10 predictions about the future of the market research industry:

  1. The traditional market research agencies that refuse to change will go out of business
  2. DIY market research will catch on even more and will democratise our sector
  3. Social listening analytics will be a must-have for every marketing and market research manager Continue reading 10 Predictions About The Future Of The Market Research Industry In The Digital Age

The Top 10 Disruptive Macro Trends In Market Research For 2015

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From Spain Market Research we want to share the 10 disruptive macro trends in market research:

  1. Transition to Insights: Marketing executives are no longer content to receive results from research providers that are little more than data-dumps. They now demand that MR provide insights, and that these insights lead to improved business decisions.
  2. Commoditization of MR: Many of the traditional methods in market research have been standardized to the point that most suppliers are implementing methods that are largely indistinguishable, and price has naturally emerged as a primary differentiator. This is nowhere more evident than in the sample or online survey arenas, but analytics is moving that way quickly as well. Continue reading The Top 10 Disruptive Macro Trends In Market Research For 2015