Here are the 10 predictions about the future of the market research industry:
- The traditional market research agencies that refuse to change will go out of business
- DIY market research will catch on even more and will democratise our sector
- Social listening analytics will be a must-have for every marketing and market research manager
- Agile research will become mainstream and will be facilitated by online communities
- Micro surveys and intercepts will eventually replace long monthly customer tracking studies
- Processing behavioural data in motion and delivering real-time micro insights will be a core competence of any insights expert agency
- Adjacent marketing services such as customer engagement, enterprise feedback management, customer advocacy, will become solutions offered by the market research companies of the future
- Data scientists will be the new insight experts, utilising a lot more predictive analytics than rear-view mirror analytics
- The code of conduct of market research associations such as ESOMAR and MRS will be revised as it does not apply to the digital economy. If not, the new breed of MR agencies will refuse to be members of such archaic organisations, and the latter will die out
- Nielsen will no longer be the largest market research company in the world
See full article: http://www.greenbookblog.org/2015/02/09/10-predictions-about-the-future-of-the-market-research-industry-in-the-digital-age/
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