Nowadays, social media is omnipresent. Customers rarely part with their smartphone and are continuously connected to their social networks. Moreover, businesses join multiple social networks in order to connect with their customers. In this article, Spain Market Research look at how and why customers use social media in Spain. We research at why would a customer interact with a brand on social media. We compare data from 2014 with data from 2015.
Continue reading Social Media Usage in Spain: Trends and Tendencies for 2016