From Spain Market Research we want to share the 10 disruptive macro trends in market research:
- Transition to Insights: Marketing executives are no longer content to receive results from research providers that are little more than data-dumps. They now demand that MR provide insights, and that these insights lead to improved business decisions.
- Commoditization of MR: Many of the traditional methods in market research have been standardized to the point that most suppliers are implementing methods that are largely indistinguishable, and price has naturally emerged as a primary differentiator. This is nowhere more evident than in the sample or online survey arenas, but analytics is moving that way quickly as well. Continue reading The Top 10 Disruptive Macro Trends In Market Research For 2015